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	<title>HYPE undressed &#187; Uncategorized</title>
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		<title>Going Posterous</title>
		<link>http://blog.katematlock.com/2010/01/going-posterous/</link>
		<comments>http://blog.katematlock.com/2010/01/going-posterous/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:09:18 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=399</guid>
		<description><![CDATA[I&#8217;m in the process of taking select Hype posts and moving them over to my new blog on Posterous. While I get it going, hang tight. I plan to go live with it next week.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m in the process of taking select Hype posts and moving them over to my new blog on Posterous. While I get it going, hang tight. I plan to go live with it next week.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>See the Difference at the holidays</title>
		<link>http://blog.katematlock.com/2009/12/see-the-difference-at-the-holidays/</link>
		<comments>http://blog.katematlock.com/2009/12/see-the-difference-at-the-holidays/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:33:53 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=394</guid>
		<description><![CDATA[I&#8217;ve been following See the Difference for a while. I like their idea to show people where their money goes once they have donated to a charity through video. I know so many people in the US who feel like they write a check or drop coins and while they pat themselves on the back [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been following <a href="http://www.seethedifference.org/">See the Difference</a> for a while. I like their idea to show people where their money goes once they have donated to a charity through video. I know so many people in the US who feel like they write a check or drop coins and while they pat themselves on the back and feel good, many wonder what actually happens to that money. Unless you&#8217;re on the receiving end of a financial report, there really isn&#8217;t any way to know. See the Difference has been trying to change that here in the UK. Their &#8216;new website will be packed full of video stories from big charities, small charities, local charities, national charities about specific projects and things they do, so you can see exactly where your money is going to make a difference.&#8217; They employ YouTube, Facebook and Twitter to also spread the word about what they are doing and they are growing steadily. </p>
<p>While the following video is less about what they do, it does show them getting out and talking to people to make a holiday video. Since I&#8217;m in a holiday mood, this is what you&#8217;re getting. </p>
<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/jEw6OsjyMeg&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jEw6OsjyMeg&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
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		</item>
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		<title>Movember</title>
		<link>http://blog.katematlock.com/2009/11/movember/</link>
		<comments>http://blog.katematlock.com/2009/11/movember/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 13:54:28 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=381</guid>
		<description><![CDATA[To my friends who are growing a &#8216;stache to raise money to fight prostate cancer, you&#8217;re awesome! Please support them by donating at movember.com.]]></description>
			<content:encoded><![CDATA[<p><object><param name="movie" value="http://www.youtube.com/v/hIljeUtlRqY&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hIljeUtlRqY&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
<p><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/JSOCn5TsXcU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JSOCn5TsXcU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
<p>To my friends who are growing a &#8216;stache to raise money to fight prostate cancer, you&#8217;re awesome! Please support them by donating at <a href="http://www.movember.com/">movember.com</a>.</p>
]]></content:encoded>
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		<title>Russian Milk</title>
		<link>http://blog.katematlock.com/2009/08/russian-milk/</link>
		<comments>http://blog.katematlock.com/2009/08/russian-milk/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 01:03:39 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Print Ads]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=310</guid>
		<description><![CDATA[Going through my ever growing list of bookmarks for things I&#8217;d like to post, I came back across this post about Russian milk ads. Sexy for sure, but I&#8217;ll stick to my Oatly.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.the-feedbag.com/diversions/russian-milk-ads-are-very-weird-but-strangely-effective"><img src="http://blog.katematlock.com/wp-content/uploads/2009/08/russian-milk1-300x250.jpg" alt="russian-milk" title="russian-milk" width="300" height="250" class="aligncenter size-medium wp-image-312" /></a></p>
<p>Going through my ever growing list of bookmarks for things I&#8217;d like to post, I came back across this <a href="http://www.the-feedbag.com/diversions/russian-milk-ads-are-very-weird-but-strangely-effective">post about Russian milk ads</a>.</p>
<p>Sexy for sure, but I&#8217;ll stick to my <a href="http://www.oatly.com/">Oatly</a>.</p>
]]></content:encoded>
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		<item>
		<title>&#8220;Febrowary&#8221;</title>
		<link>http://blog.katematlock.com/2009/01/febrowary/</link>
		<comments>http://blog.katematlock.com/2009/01/febrowary/#comments</comments>
		<pubDate>Sat, 24 Jan 2009 11:23:50 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=132</guid>
		<description><![CDATA[Wow. Seriously? Check out The Guardian&#8217;s take on the Cadbury commercial. Not content with a gorilla playing drums or airport trucks racing to a Queen tune, Cadbury&#8217;s Dairy Milk is back with a new TV ad that features two mischievous children performing bizarre &#8220;eyebrow dance moves&#8221; to an electro-funk soundtrack. The 60-second TV ad, which [...]]]></description>
			<content:encoded><![CDATA[<p>Wow. Seriously?</p>
<p>Check out <a href="http://www.guardian.co.uk/media/2009/jan/23/cadburys-ad-eyebrow">The Guardian&#8217;s</a> take on the Cadbury commercial.</p>
<blockquote><p>Not content with a gorilla playing drums or airport trucks racing to a Queen tune, Cadbury&#8217;s Dairy Milk is back with a new TV ad that features two mischievous children performing bizarre &#8220;eyebrow dance moves&#8221; to an electro-funk soundtrack.</p>
<p>The 60-second TV ad, which breaks during tonight&#8217;s Celebrity Big Brother final on Channel 4 and can be seen exclusively here on MediaGuardian.co.uk, is the latest advertising caper from Cadbury&#8217;s fictional production company A Glass and a Half Full Productions.</p>
<p>The ad, by agency Fallon, opens with a brother and sister – wearing a dress in the trademark Cadbury purple – sitting for what appears to be a standard school photograph session.</p>
<p>However, when the photographer leaves the shot the boy starts an electro tune, Don&#8217;t Stop the Rock by Freestyle, on his watch.</p>
<p>&#8220;Over at Glass and a Half Full Productions we noticed the wriggly potential of eyebrows and thought we would have a bit of fun with them,&#8221; said the Cadbury marketing director, Phil Rumbol.</p>
<p>&#8220;Like the other productions &#8216;Eyebrows&#8217; is all about losing yourself and embracing that moment of joy &#8230; after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.&#8221;</p>
<p>Cadbury has renamed February as &#8220;Febrowary&#8221; in a bid to &#8220;pay its dues to some of the finest eyebrows ever sported&#8221;. To this end the chocolate manufacturer has polled members of the public to find the &#8220;eyebrow king and queen&#8221;.</p>
<p>James Bond star Sean Connery topped the poll, with Brooke Shields at number two.</p></blockquote>
<blockquote><p>The full list is as follows:<br />
1. Sean Connery<br />
2. Brooke Shields<br />
3. Count von Count from Sesame Street<br />
4. Alistair Darling<br />
5. Brains from Thunderbirds<br />
6. Noel Gallagher<br />
7. Des Lynam<br />
8. Frida Kahlo<br />
9. Liam Gallagher<br />
10. Vanilla Ice</p></blockquote>
<blockquote><p>Cadbury reckons that only 35% of the British public can move their eyebrows independently, and within this group just 18% are &#8220;fully eyebrow ambidextrous&#8221;.</p>
<p>In September, Cadbury relaunched &#8220;Gorilla&#8221; in a one-off TV ad that replaced Phil Collins&#8217; In the Air Tonight with Bonnie Tyler&#8217;s Total Eclipse of the Heart.</p>
<p>Cadbury also re-released its &#8220;Truck&#8221; ad, but with Bon Jovi&#8217;s Living on a Prayer replacing Queen&#8217;s Don&#8217;t Stop Me Now as the musical accompaniment.</p></blockquote>
<p>by <a href="http://www.guardian.co.uk/profile/marksweney">Mark Sweney</a></p>
]]></content:encoded>
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		<title>getting dressed</title>
		<link>http://blog.katematlock.com/2008/12/hello-world/</link>
		<comments>http://blog.katematlock.com/2008/12/hello-world/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 10:27:54 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=1</guid>
		<description><![CDATA[Welcome to HYPE undressed. The site is currently getting organized to go fully live on/around January 14, 2009. Please check back soon or add me to your reader so you&#8217;ll be one step ahead! Thanks!]]></description>
			<content:encoded><![CDATA[<p>Welcome to<em> HYPE undressed</em>. The site is currently getting organized to go fully live on/around January 14, 2009. Please check back soon or add me to your reader so you&#8217;ll be one step ahead! Thanks!</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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