HYPE undressed

Going Posterous

By Kate ⋅ January 6, 2010 ⋅ Post a comment

I’m in the process of taking select Hype posts and moving them over to my new blog on Posterous. While I get it going, hang tight. I plan to go live with it next week.

See the Difference at the holidays

By Kate ⋅ December 23, 2009 ⋅ Post a comment

I’ve been following See the Difference for a while. I like their idea to show people where their money goes once they have donated to a charity through video. I know so many people in the US who feel like they write a check or drop coins and while they pat themselves on the back [...]

Movember

By Kate ⋅ November 11, 2009 ⋅ Post a comment

To my friends who are growing a ‘stache to raise money to fight prostate cancer, you’re awesome! Please support them by donating at movember.com.

BBC Radio

By Kate ⋅ November 8, 2009 ⋅ Post a comment

Beautifully shot and has an excellent message, though I wish it were for something other than radio.

Stella Artois Légère

By Kate ⋅ November 1, 2009 ⋅ Post a comment

I recently worked on the Stella Artois brand for a project, so I’ve become quite intimate in a short time with this beer. Among my Google alerts was this commercial, which was getting quite a bit of attention for its look and style. I love the production quality. I believe Mother London is responsible.Their own [...]

Mr. T C-TV

By Kate ⋅ October 25, 2009 ⋅ Post a comment

Mr. T is doing a series of commercials for (om nom) Snickers. I chose this commercial because it is one of my biggest pet peeves that people, especially young men, have grown up without manners. I know that some women will roll their eyes and say they are just as capable of standing as a [...]

Customer Service

By Kate ⋅ October 8, 2009 ⋅ Post a comment

I commented the other day on Best Buy’s Twelpforce and it’s awesomeness. Well, I got a Twitter comment back that I wanted to share: Grammar aside, GSAgentP is one of the Geek Squad members out there spreading knowledge. If you perform a search for #twelpforce, you’ll see what he and the other team members have [...]

Twelpforce

By Kate ⋅ October 6, 2009 ⋅ One comment

While I was back home in the US last month, I saw a commercial for Best Buy (coming soon to the UK!) that I thought was a nice idea to show their brand’s presence on Twitter. Check these out… The agency behind Twelpforce is Crispin Porter & Bogusky … and it looks like I have [...]

Nike Tag

By Kate ⋅ September 30, 2009 ⋅ Post a comment

This makes me want to go out and play tag. What a great commercial!

Digital Trust

By Kate ⋅ August 17, 2009 ⋅ Post a comment

As I work on my Masters on how digital presence strengthens trust offline, I have come across a lot of posts on how what you put online can hurt you. Though I’m trying to find the positive way to enhance trust by curating your digital narrative, I find that knowing the downside helps me see [...]

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