Commercials

Super Bowl Commercial Time!

By Kate ⋅ February 1, 2009 ⋅  Print This Post ⋅ Post a comment

The Super Bowl is one of the – if not the – biggest sporting events of the year in America. People plan parties weeks in advance. Kegs are purchased. RO*TEL dip is made. Pizza is consumed in mass quantities. And if you aren’t watching from home, you are watching at your neighborhood sports bar. Why?

The COMMERCIALS!

Ok, maybe that’s not everyone. But unless I’m devoted to one of the teams involved, I honestly dont care. Turn on the Puppy Bowl.

Well, I would… but there are no commercials where companies have paid top dollar to have their products hyped to the millions watching.

How much money? A lot!

The Associated Press reported that NBC by mid-January had sold 90 percent of its ad spots, most at “about $3 million per 30-second spot — an all-time-high price for the Super Bowl” (although many of those ads were bought last spring, before most of us had grasped how bad things were getting).

Absurd!

That said, the expectations are high for these ads. We want to see some extreme creativity put forth by the agencies behind the concepts. Believe me, these ads will be talked about, downloaded, passed around, and disected.

Forget the half-time show (no more boobage debaucles and bad lip-syncing please)… bring on the commercials!

Update: You can preview, comment and rate the commercials on Twitter by following @superbowlads.

Update2: You can also vote for your favorite here.