Commercials

Moves sweeter than chocolate

By Kate ⋅ January 24, 2009 ⋅  Print This Post ⋅ Post a comment

In the UK there are a lot of ads that catch your attention, but have little or nothing to do with the product. This Cadbury Dairy Milk commercial, which apparently aired during Celebrity Big Brother, is a perfect example.

The question I have is whether people will remember it’s for Cadbury later, or just recall the funny kids?

My question was recently validated when the “Life’s for Sharing” ad that I recently displayed was being discussed. A group of 9 people could not successfully recall which mobile company it represented.

Oops.

Lots of hype for sure, but what’s the point if no one remembers who you are!?

*Hat tip: @benasmith via Facebook.